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Branch: an online magazine by and for people who dream of a sustainable internet

Event overview

Green Tech South West welcomed Michelle Thorne, Managing Editor of Branch magazine to tell us all about the website, by and for people who dream of a sustainable and just internet.

Branch is a space for personal reflection, critical engagement with technology, and experimentation; to uplift fresh thinking for how to green the web technically, aesthetically, and politically.The articles strive to connect sustainability to root causes and to inequalities experienced at different intersections—gender, race, class, ability, and so on. Creating change requires all kinds of practices, so contributors include climate activists, open source technologists, indigenous leaders, artists, energy scientists, and degrowth experts.

Branch hope to not only articulate what these desirable futures are, but also to embody them with specific tools and art. That’s why Branch is a carbon-aware website. The site adapts to and reflects the physical infrastructure of the internet and the energy behind it. Utilizing data from a grid intensity API and the user’s location.

Branch is also a proud winner of the Arts Electronica Award for Digital Humanity prize in 2021.

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About Michelle

Michelle is a Senior Program Officer at Mozilla. She leads OpenDoTT, a doctoral research program for the internet of things.

Michelle is interested in climate justice and a fossil-free internet. As a Senior Program Officer at the Mozilla Foundation, Michelle leads a PhD program on Open Design of Trust Things (OpenDoTT) with Northumbria University and research initiatives in Mozilla’s Sustainability Program.

You can read our short interview with Michelle ahead of her talk.

Watch the event video

To make it easier for you to find what you’re looking for, here’s the key timings in the video:

👋 08:23 – A welcome from your meet-up organisers, Ellen, Hannah and Mike with a brief overview of GTSW and what we’re about

📢 14:34 – Our famous 60 second intros – a chance for attendees to introduce themselves, ask for help and tell us about something the group might find interesting

💚 24:03 – Michelle’s talk

❓ 44:43 – Q&A session

🗓️ 01:07:11 – Round-up, other community notices and next event announcement

One of the perks of holding events online, and having such a wonderful and engaging community, is we share a huge amount of useful resources and information throughout the event. Here’s a summary of what we unearthed.

Michelle’s slides

Browse Michelle’s slides below:


Or download the slides.

Links & resources

Our slides with upcoming events