Skip to content

How to talk to clients about their digital carbon footprint

Liam Snelling, co-founder and MD at Digital Detox for Green Tech South West giving a talk on how to talk to clients about their carbon footprint

Event overview

Green Tech South West welcomes Liam Snelling, co-founder and MD at Digital Detox, to share his ideas on “How to talk to your clients about their digital carbon footprint”.

Q. What is a digital carbon footprint?

A. The transmission of data via the internet can be very polluting, contributing to 4% of our global greenhouse gas emissions. So every time we use the internet or social media, a small amount of carbon is being emitted. Every single search query, every downloaded document, every streamed song or video and every email sent, billions of times over all around the world, all adds up to an ever-increasing global demand for electricity, and to rising CO2 emissions too. Our increasing reliance on digital tools has an environmental impact that’s becoming increasingly harder to ignore.

Using experiences of working with Vodafone’s Customer Products and Services team to explore their digital carbon footprint, Liam talks through a 5 step process to create awareness, facilitate conversations and ultimately help your clients make inroads into understanding and reducing their digital carbon footprints.

See the event on

About Liam

Liam manages a humanity-led design and development agency focused on building core technology to deliver digital empowerment, specialising in web and apps. With over 15 years of experience helping organisations achieve their business goals in both the public and private sector, he is now leading on reducing the carbon footprint of digital through awareness, training and recommendations to the industry.

You can read our short interview with Liam ahead of his talk.

Watch the event video

To make it easier for you to find what you’re looking for, here’s the key timings in the video:

👋 11:16 – A welcome from your meet-up organisers, Ellen, Hannah and Mike with a brief overview of GTSW and what we’re about

📢 18:47 – Our famous 60 second intros – a chance for attendees to introduce themselves, ask for help and tell us about something the group might find interesting

💚 25:15 -Liam’s talk

❓ 56:10 – Q&A session

🗓️ 01:06:49 – Round-up, other community notices and next event announcement

❓ 01:12:22 – Final round of questions.

Resources and links

One of the perks of holding events online, and having such a wonderful and engaging community, is we share a huge amount of useful resources and information throughout the event. Here’s a summary of what we unearthed.

Liam’s slides

Links and resources