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Using neuroscience to make your digital communications more impactful

Ruth Smith, Founder of the Sustainable Results Lab, for Green Tech South West's event Using neuroscience to help make your digital communications more impactful

Green Tech South West is delighted to welcome Ruth Smith, Director and Founder of Sustainable Results Lab. As so many of our GTSW community are working on climate based or purpose-led initiatives, we’ve invited Ruth to help us unlock the marketing and communications secrets used by top companies for implementation in our own work.

In this talk, Ruth will look at:

  • How to apply the latest learnings from neuroscience and behavioural economics to improve your marketing and communications
  • How to overcome the inherent barriers in people’s brains when it comes to communicating complex green tech products and services
  • How to use the neuroscience of storytelling to forge a stronger connection with your audience

Ruth’s talk will show us how the most impactful marketing and communications strategies rely on simple principles of neuroscience and behavioural economics, and how to apply the science of decision making to transform how you communicate.

About Ruth

Ruth founded the Sustainable Results Lab to bring world-class digital marketing to the environmental sector.

She’s held multi-million-pound P&L responsibility at a top-performing FTSE 100 company, where she launched new digital products and turned around a failing brand. Her background as an award-winning editor put her at the forefront of developing multi-media content to grow audiences and revenue.

A degree in social anthropology sparked her interest in the behavioural sciences, and she loves using these insights to drive positive change.

Ruth loves growing vegetables and flowers on her allotment and cooking for family and friends. She’s also a keen dressmaker and gets very excited about sustainable fabric.

You can read our short interview with Ruth ahead of her talk.

Watch the event video

To make it easier for you to find what you’re looking for, here’s the key timings in the video:

👋 00:15 – A welcome from your meet-up organisers, Ellen, Hannah and Mike with a brief overview of GTSW and what we’re about

📢 05:43 – Our famous 60 second intros – a chance for attendees to introduce themselves, ask for help and tell us about something the group might find interesting

💚 19:20 – Ruth’s talk

❓ 42:03 – Q&A session

🗓️ 56:54 – Round-up, other community notices and next event announcement

One of the perks of holding events online, and having such a wonderful and engaging community, is we share a huge amount of useful resources and information throughout the event. Here’s a summary of what we unearthed.

Ruth’s slides

Browse Ruth’s slides below.


Or download the slides.

Links and resources

Community 60 second intro’s

An opportunity for you, our community, to (very quickly) share something with the rest of us. This can be anything from a green tech project or initiative you are working on, a request for help or guidance or even some knowledge/resource you’d like to share with others.

Livia Harrison – From Nivo Digital, a Bristol based marketing and web design agency. Nivo are about to launch their sustainable web-design services very soon, so go check them out!

Christine Elliot – Chairs the advisory board for Positive Planet UK, working on how they can add value in the green tech space.

You can get in touch with Christine at

Andy Davies – Freelance web designer, with a focus on low-carbon and sustainably designed websites focussed on User experience and page loads. He’s currently supporting eco-friendly charities and not-for-profit’s in the French Alps who are looking to make a positive impact in the sustainable space.

To find out more you can connect with Andy via his LinkedIn.

Jon Gibbins – Founder of Accessibility.Co, a company helping purpose-driven organisations, ethical brands and good causes to make digital products and services that do not exclude Disabled people. Jon is also the founder of Greener Digital aiming to promote the greener use of digital.

You can connect with Jon via his LinkedIn.

Please support Mike 🙏

On Sunday 27th of March, GTSW’s very own Mike Harley will be in Rome to run his 27th EU marathon in support of ME research. This race will be the last in his mammoth effort to run a marathon in each EU country, raising funds and awareness for leading ME charity, Invest In ME Research. As well as clocking up some serious miles, Mike has raised an incredible £35,328 of his £42,195 target so far. To show our support and deep admiration, we wanted to give Mike a big shout out and see if we can help him smash his fundraising target by the end of his last race.

If you’d like to donate you can do so on his JustGiving page.

You can also read more about his incredible effort to complete 26 marathons to date on his site.

Our slides with upcoming events